At a time when you could get training to ride a bicycle and even had to have a license to own a dog running a business was seen as a natural talent you either had or didn’t have. Now, in the footsteps of other countries, such as Australia and the US in particular, coaching is fast becoming part and parcel of everyday business life in the UK.

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Small businesses looking to survive the global financial crisis are carving out ever stranger niches for themselves in a bid to get an edge, claim leading independent business consultants Aspire Management Services.

Even for a country famous for its love of individuality there appears to be a marked increase in professions that fall under the: ‘you won’t find many of those in the Yellow Pages’ category.

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