New companies and firms launching fresh products and services need to road test ideas before finalising business plans if they want to increase chances of success, claim experts. While there has rarely been a better time to start a business or back an idea statistics show that more than 80 per cent of new ventures will fail within five years without rigorous testing and evaluation at the outset.
OUR BUSINESS BLOG
24 Jun, 2010
Prototyping – good for customers, good for business
With thanks to Mark Coates of Mark Coates Software Solutions for contributing this article.
All software solutions providers want to provide their clients with the perfect solution (at least I hope they do). And all clients want to give their solutions providers as much help in achieving this as possible (again, or so I hope). Yet it seems that often neither of these aims is achieved.
So what can we do to maximise client happiness and the provision of perfect solutions in the shortest possible timescales? Well, one answer is to employ prototyping.
